← Back to selected work

Customer operations · Subscriptions and service recovery

2017–2019

Aegis Global

Protecting subscription relationships through customer recovery and escalation ownership.

Subscription and enterprise-support relationships were exposed to billing, access, service and entitlement problems that ordinary response scripts could not resolve.

Commercial impact

Commercial protection mechanism: reduce preventable churn and support enterprise/media subscription retention through accountable escalations, billing/entitlement problem solving and renewal-sensitive customer relationship recovery.

Relationship

Earlier employer · Enterprise customer escalations

Period

2017–2019

At a glance / Aegis Global

Customer trust was the commercial issue

Track the underlying service or commercial issue to resolution while maintaining credible customer communication.

What was delivered

Priority escalation handling, customer relationships, service recovery and cross-team issue follow-through.

Business consequence

Bad escalation handling risks churn, refunds, continued disputes and avoidable damage to trust.

Explore the decisions →

Market and commercial strategy

The buyer. The economics. The competitive move.

01

Who the business needed to win

Subscription and enterprise account customers needing reliable billing, entitlements, customer support and retained service.

02

How commercial value is created

Subscription renewal, avoidable churn reduction, customer recovery and escalated issue resolution; no reconstructed monetary total is asserted.

03

Competitive and market strategy

Protect customer relationships through accountable resolution, timely escalation and prevention of repeated service friction.

04

My commercial and operating remit

Historical Aegis customer escalation, enterprise support and subscription recovery remit; the later Startek brand is not substituted for the employer.

01 / Role and authority

The responsibility behind the decisions.

Worked on escalated customer issues, issue-resolution coordination and retention-related service operations, including publisher and enterprise customer contexts.

Enterprise escalationSubscription operationsCustomer retentionService recovery

02 / Strategic and operating work

What the situation required. What changed in the work.

01

Identify the business consequence of the escalation

Handled priority customer problems with attention to actual contractual, service and communication friction.

A more useful response path than repeated surface-level reassurance.

02

Coordinate toward an accountable resolution

Connected customer interaction and internal response across complex service requests.

Continuity between customer communication and operational handling.

Working through the constraint

The operating decisions behind the change.

  1. 01

    Handled escalated subscription and customer-service issues with attention to severity and recurring patterns.

  2. 02

    Coordinated across internal operational owners and customer-facing teams.

  3. 03

    Supported renewal/retention-related recovery where support quality and expectation management mattered.

What matters commercially

Commercial performance model.

The commercial operating measures used to evaluate this kind of assignment, from buyer qualification to retention and business value.

01

Escalation resolution

Time to actionable owner, close and reopen rate

02

Subscription recovery

Renewal/retention outcome by affected account cohort

03

Repeat-contact friction

Recurrent issue frequency and customer effort

Next iteration

Reconcile the historical account and subscription cohorts before asserting a retention percentage.

05 / What the case teaches

What this changed in the business.

Customer trust and retention are earned through operational resolution, not a response template.

Related work.

Exploring a similar market, customer or operating challenge?

Start a conversation